![ACROSS & AHEAD on Twitter: "A piece on corporate branding for the #bizarchbookshelf: “Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding” by Mary Jo Hatch and ACROSS & AHEAD on Twitter: "A piece on corporate branding for the #bizarchbookshelf: “Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding” by Mary Jo Hatch and](https://pbs.twimg.com/media/FFSG0iVXMAQeZEE.jpg)
ACROSS & AHEAD on Twitter: "A piece on corporate branding for the #bizarchbookshelf: “Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding” by Mary Jo Hatch and
![Kommunikationsforum | Først var produktet i fokus for brandingen. Så kom virksomheden i centrum. Og nu rækker brandingen ud efter virksomhedens netværk af stakeholders. Branding 3.0 er på vej til en virksomhed Kommunikationsforum | Først var produktet i fokus for brandingen. Så kom virksomheden i centrum. Og nu rækker brandingen ud efter virksomhedens netværk af stakeholders. Branding 3.0 er på vej til en virksomhed](https://www.kommunikationsforum.dk/Profiler/ProfileFolders/majken-schultz10.jpg)
Kommunikationsforum | Først var produktet i fokus for brandingen. Så kom virksomheden i centrum. Og nu rækker brandingen ud efter virksomhedens netværk af stakeholders. Branding 3.0 er på vej til en virksomhed
![Amazon | Organizational Identity: A Reader (Oxford Management Readers) | Hatch, Mary Jo, Schultz, Majken | Management & Leadership Amazon | Organizational Identity: A Reader (Oxford Management Readers) | Hatch, Mary Jo, Schultz, Majken | Management & Leadership](https://images-na.ssl-images-amazon.com/images/I/71WjcR9hVLL.jpg)
Amazon | Organizational Identity: A Reader (Oxford Management Readers) | Hatch, Mary Jo, Schultz, Majken | Management & Leadership
![2.1 A model of organizational identity dynamics. Based on Hatch and... | Download Scientific Diagram 2.1 A model of organizational identity dynamics. Based on Hatch and... | Download Scientific Diagram](https://www.researchgate.net/profile/Mary-Hatch-5/publication/292689686/figure/fig1/AS:452649272254464@1484931404101/1-A-model-of-organizational-identity-dynamics-Based-on-Hatch-and-Schultz-2002_Q320.jpg)
2.1 A model of organizational identity dynamics. Based on Hatch and... | Download Scientific Diagram
![Kommunikationsforum | Hvad skal der til for at skabe et stærkt corporate brand? Hvordan leder man et brand igennem sine mange forskellige stakeholdere? Ny bog af Majken Schultz og Mary Jo Hatch Kommunikationsforum | Hvad skal der til for at skabe et stærkt corporate brand? Hvordan leder man et brand igennem sine mange forskellige stakeholdere? Ny bog af Majken Schultz og Mary Jo Hatch](http://www.kommunikationsforum.dk/log/multimedia/billeder%20til%20artikler/figur1.jpg)
Kommunikationsforum | Hvad skal der til for at skabe et stærkt corporate brand? Hvordan leder man et brand igennem sine mange forskellige stakeholdere? Ny bog af Majken Schultz og Mary Jo Hatch
![Majken Schultz and Mary Jo Hatch with paper in Administrative Science Quarterly on "Historicising in the Carlsberg Group" | CBS - Copenhagen Business School Majken Schultz and Mary Jo Hatch with paper in Administrative Science Quarterly on "Historicising in the Carlsberg Group" | CBS - Copenhagen Business School](https://www.cbs.dk/files/cbs.dk/majken_schultz_5_web_2.jpg)
Majken Schultz and Mary Jo Hatch with paper in Administrative Science Quarterly on "Historicising in the Carlsberg Group" | CBS - Copenhagen Business School
![Esencia de marca: Amazon.co.uk: Hatch, Mary Jo, Schultz, Majken, López Medel, María: 9788483561898: Books Esencia de marca: Amazon.co.uk: Hatch, Mary Jo, Schultz, Majken, López Medel, María: 9788483561898: Books](https://images-na.ssl-images-amazon.com/images/I/51bVrdSE1EL.jpg)