TRANSMEDIA STORYTELLING: THE BUSINESS IN THE BRAND – Sarah Fusea
LEGO Studies: Examining the Building Blocks of a Transmedial Phenomeno
How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network
The Lego Movies: The Building Blocks of Transbranding – Transmedia Blueprint
Transmedia storytelling
টুইটারে B/NDL Studios - storytelling agency: "Star Wars, The Blair Witch, LEGO are using Transmedia Storytelling that turned its brand into profitable movie and multimedia entertainment franchise. So, what is the key
How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network
Transmedia | American Peyote
Abigail Marks: Deploying Transmedia Branded Entertainment - MIPBlog
Story Toys: Transmedia Play in LEGO Star Wars | SpringerLink
What Makes LEGO LEGO?: An Interview with Jonathan Rey Lee (Part Two) — Henry Jenkins
LEGO - Transmedia by Tara Prosser
After all, gaming industry will teach Hollywood how transmedia storytelling should be done | by JC Rodrigues | Medium
Narrativa transmedia: lego by Maria Camila Giraldo on Prezi Next